This shampoo works and smells fantastic!

Excellent product i got the cherry fragrance it s.mells delicious and my puppy dont scratch as much he's fur is very soft I give the product a 10.

This soothing deodorizing shampoo cleanses and moisturizes your pet�s coat while delivering essential fatty acids to promote healthy skin. Perfect for keeping dogs and pets smelling fresh and feeling soft.

Gentle isn't usually synonymous to heavy-duty. That's the case here, with this Essential Fatty Acid Deodorizing shampoo for dogs.
If you are looking to remove stains in your white dog's coat, this may not be the right shampoo for the job. If you are hoping to get deep, down mud out of your dog's coat after he took a swim in the farm pond, this is probably not the right product.
But, not all dogs get as dirty as others - lifestyle has a lot to do with how much of a deep-clean you need.
This Dogtopia�s hydrating shampoo is designed to: restore moisture and provide a welcome relief to itchy skin for pets at bath time. If that's what you are seeking, you will likely be highly satisfied with this shampoo.
The scent is pleasant.
When we have a dirty dog (and since we have working dogs, they get that way) we like to use a tearless product on their head and face and a more intense cleaner on their body. As a gentle, tearless shampoo this is a very useful product, even if you have dogs that get muddy for a living.

This shampoo laters up well, smells amazing, and works extremely well at getting rid of that wet dog smell.

It left them super soft and shiny.

*Some of my dogs have SUPER sensitive skin so I was worried about this shampoo at first. I rarely change their routine because of this. I have found a new favorite shampoo. It didn�t irritate them at all and I really can�t emphasize the NO WET DOG SMELL.
**pictured are two of the stinky beasts this helps clean�I joke of course, these guys are our children�..which is why getting rid of the wet dog smell is a priority.